AI & Digital Strategy

Voci Artificiali

Six digital minds, six different philosophies. A guide to choosing the right collaborator in an ever-evolving ecosystem.
Giovanni Aduso 2 April 2026 7 min read + 4 min deep dive

Nobody noticed right away. Artificial intelligence didn’t knock on the door: it sat down at the table and started talking. Reasoning. Creating things we hadn’t asked for. In 2026, the question is no longer whether to trust a machine that thinks, but which machine deserves our trust.

A few months ago I asked six artificial intelligences to solve the same problem. I received six different answers, all correct, none alike. That was the moment I understood: we are not choosing between tools, we are choosing between ways of thinking. ChatGPT that embraces everything. Gemini that sees everything. Claude that understands everything. DeepSeek that reasons in silence. Grok that listens to the world in real time. Perplexity that seeks only the truth. Each has chosen a path, and none of these paths is wrong.

This article is not a ranking. It is a map. And like every good map, it does not tell you where to go: it shows you where you can arrive.


The Six Protagonists

ChatGPT — The Universal Wildcard

If artificial intelligence were a stage, ChatGPT would be its most eclectic performer. OpenAI has built an ecosystem that embraces text, images, video, voice and code within a single interface. Projects, persistent memory, advanced voice mode: it is the fluidity of the whole that makes it the natural starting point for anyone seeking an all-round assistant.

Gemini — The Multimedia Eye

Gemini is the fusion of Google’s computational power with a deeply multimedia vision. With one million tokens of context and native integration across the entire Workspace ecosystem, it is not just a model: it is an infrastructure. Veo 3 for video, Nano Banana for images, AI Studio for prototyping and advanced model customisation. The latter, in particular, transforms Gemini into a true creative laboratory: it lets you experiment with prompts, parameters and workflows in an environment that breaks down the barriers between idea and realisation. If creativity needs a space to express itself without constraints, Gemini is that place.

Claude — The Narrator’s Soul

Where others chase speed, Anthropic has chosen depth. Claude Opus 4.6, with one million tokens of context, excels in writing quality, logical rigour and the analysis of complex documents. Its ability to maintain coherence across enormous contexts makes it an invaluable ally for those working with long texts, layered analyses or intricate codebases. Claude Code, available as a CLI and integrated into major IDEs, does not merely suggest: it explores, understands, builds. For the kind of work I do — where analytical precision matters as much as clarity of expression — Claude has become one of my most valuable collaborators.

DeepSeek — The Engine of Logic

DeepSeek proves that computational power need not be the exclusive domain of a few giants. Its R1 model, with 671 billion parameters, achieves results comparable to the best proprietary models at a fraction of the cost. Above all, it is completely open: anyone can use it, modify it, redistribute it without commercial restrictions. The web interface is free, the model weights downloadable. A pure reasoning engine, deliberately essential in everything else. One aspect to consider carefully: data processed through the web interface and APIs passes through servers located in China, subject to local data security regulations. Several countries have already imposed restrictions on the use of DeepSeek on government devices. For those handling sensitive information, the alternative is to run the model locally on your own servers, leveraging the open-source nature of the project.

Grok — The Echo of the Moment

The AI that never sleeps. Its symbiotic link with X gives Grok a unique edge: real-time access to the global stream of conversations, news and trends. DeepSearch scans the internet and the platform for in-depth summaries. Aurora generates photorealistic images in five seconds. Grok 4 Heavy has achieved a symbolic milestone: it surpassed 50% on Humanity’s Last Exam, a benchmark created by the Center for AI Safety with 2,500 advanced academic questions across over a hundred disciplines, designed to be the last frontier before AI reaches human expert competence. For those who turn trends into opportunities, Grok is indispensable.

Perplexity — The Compass of Truth

It is not an assistant to chat with: it is a meticulous researcher. Every answer comes with numbered citations linking directly to original sources. Pro Search reasons in multiple steps, Spaces organises research into persistent libraries. In an era when artificial hallucinations pose a real risk, Perplexity turns verifiable transparency into its competitive advantage. It is no coincidence that law firms like Gunderson Dettmer have adopted it company-wide, with 80% of their lawyers using it daily for over 35,000 queries per month. Or that universities such as American University and Texas A&M are integrating it into academic research paths, thanks to a partnership with scientific publisher Wiley for direct access to peer-reviewed content. Where accuracy is not optional but a professional obligation, Perplexity has become the standard.

It is not the most powerful machine that makes the difference. It is the mind that knows when to silence it and when to let it speak. Artificial intelligence amplifies who we are: our best intuitions, but also our worst laziness. Choosing the right model is, first and foremost, an act of awareness. — Giovanni Aduso
Comparative Overview — AI 2026
ChatGPT (OpenAI)
The all-rounder
Key strengths
Total versatility — Text, voice, images, video, code in a single interface. Deep Research, Projects, persistent memory.
Best for
Daily use, brainstorming, multimodalityà
Recommended plan
Plus · $20/mese
Gemini (Google)
Multimedia power
Key strengths
Video + Images — Veo 3 (1080p/60s), Nano Banana 2, Google Workspace ecosystem, 1M token context.
Best for
Video/photo creators, Google users, technical profiles
Recommended plan
AI Pro · ~€20/mese
Claude (Anthropic)
Writing & coding
Key strengths
Analytical depth — Excellent writing, Claude Code (CLI), 1M tokens, extended thinking, Projects.
Best for
Developers, copywriters, complex data analysis
Recommended plan
Pro · $20/mese
DeepSeek (AI)
Open source & free
Key strengths
Pure reasoning — 97,3% MATH-500, MoE 671B parametri, MIT license, 27× cheaper than o1.
Best for
Developers, researchers, budget-conscious use
Recommended plan
Free
Grok (xAI)
Real-time & social
Key strengths
Real-time data — Live access to X, DeepSearch, Aurora (images), video beta, Grok 4 Heavy.
Best for
Social media managers, current affairs, competitive intelligenceà
Recommended plan
SuperGrok · $30/mese
Perplexity (Pro)
Research & citations
Key strengths
Documented truth — Inline citations, multi-step Pro Search, Spaces, source transparency.
Best for
Researchers, journalists, fact-checkers
Recommended plan
Pro · $20/mese
Data updated to April 2026. Prices and features may vary.

True Intelligence Remains Our Own

Three years ago, the idea of choosing among six specialised artificial intelligences would have seemed like science fiction. Today it is our daily reality, and the speed at which this landscape evolves has something both sublime and unsettling about it. Every quarter a new model redefines the boundaries of the possible. Every month a feature that seemed futuristic becomes the default.

The temptation is to search for the “absolute best”. But that would be like asking which is the finest musical instrument: it depends on the symphony you want to play. ChatGPT for everyday versatility. Gemini for shaping images and video. Claude for the depth of an analysis or the cleanliness of code. DeepSeek for pure, democratic reasoning. Grok for the pulse of the present. Perplexity for the certainty of sources.

Every time a new artificial intelligence surprises me, I don’t ask what it can do for me. I ask what I can learn from it. Because the real risk of 2026 is not falling behind on technology: it is ceasing to be curious enough to truly understand it. — Giovanni Aduso

The professional of 2026 is not the one who masters a single AI. It is the one who knows how to orchestrate the right combination for every challenge, who recognises the moment to switch from one tool to another, who maintains critical judgement when the machine produces results that seem perfect. Because the true revolution is not in artificial intelligence itself. It is in how it amplifies — or betrays — the intelligence of those who use it. And that intelligence, in the end, remains irreducibly our own.

Technical Deep Dive

Data, models and details for those who want to go beyond the surface.

ChatGPT — OpenAI

OpenAI today offers a range of models covering every need. GPT-4o remains the reference multimodal model, with 128K tokens of context. The o3 series, dedicated to advanced reasoning, excels in mathematics, science and code. The Plus plan at 20 dollars a month includes GPT-4o, o3, native image generation and Sora 2 for video. The Pro plan at 200 dollars unlocks GPT-5.4 Pro, unlimited Deep Research and priority access.

Models: GPT-4o · o3 / o3-pro · GPT-5.4 Pro
Context: 128K–200K tokens
Plus $20/m · Pro $200/m

Sora 2 generates video up to 720p with audio, starting at $0.10/second. GPT-4o’s native image generation produces professional-quality results. Codex, the CLI tool for code generation, completes the offering for developers. Persistent memory and Projects maintain context across different conversations, organising work by thematic areas.

Gemini — Google

Gemini 2.5 Pro operates with a one-million-token context window, the largest on the consumer market. Native integration into Search, Gmail, Docs, Sheets and the entire Workspace ecosystem makes it an omnipresent assistant for those living in the Google universe. The AI Pro plan at around 20 euros per month includes Deep Research, access to Gemini 2.5 Pro and limited video generation with Veo 3.

Models: Gemini 2.5 Pro · 2.5 Ultra · 3.1 Flash
Context: 1M token
AI Pro ~€20/m · Ultra ~€250/m

Veo 3 marks a qualitative leap: 1080p videos up to sixty seconds long with native audio. The Flow framework for automated filmmaking and AI Studio for advanced customisation complete an ecosystem designed for professional creators. On the image front, Nano Banana is Gemini’s native family: the original on Gemini 2.5 Flash Image, Nano Banana Pro on Gemini 3 Pro Image for professional production, and Nano Banana 2 on Gemini 3.1 Flash Image, now the default for speed and resolution. Not to be confused with Imagen, DeepMind’s separate line geared towards API and Cloud services.

Claude — Anthropic

Claude Opus 4.6 is Anthropic’s flagship model, with a one-million-token context window at the same per-token price as standard context. Sonnet 4.6, released in February 2026, achieves 79.6% on SWE-bench Verified at one-fifth the cost of Opus. The Pro plan at 20 dollars a month grants access to both.

Models: Opus 4.6 · Sonnet 4.6 · Haiku 4.5
Context: 1M token (same price/token)
Pro $20/m · Prompt caching -90% · Batch API -50%

Claude Code is the command-line tool that explores repositories, runs tests, creates commits and manages pull requests. It is not a suggester: it is a collaborator that grasps the context of an entire project. Claude generates neither images nor video, has no conversational voice mode and no real-time web access. Its strength lies in depth: writing quality, logical rigour, coherence across enormous contexts.

DeepSeek — AI

DeepSeek-R1 uses a Mixture-of-Experts architecture with 671 billion total parameters, of which only 37 billion activate per inference. It achieves 97.3% on MATH-500, comparable to OpenAI o1, but at roughly 27 times lower cost per output token. The MIT licence guarantees commercial use and unrestricted modification.

Models: DeepSeek-R1 · DeepSeek-V3
Architecture: MoE 671B params (37B active)
MIT License · Free web · Self-hosting available

The web interface is completely free. The API offers extremely competitive rates. Model weights are downloadable for local execution. The limitation is the absence of multimedia features, persistent memory and organised projects: DeepSeek is a pure reasoning engine, deliberately essential in everything else.

Grok — xAI

Grok 3 by xAI stands out for real-time access to X (formerly Twitter) data. DeepSearch scans the internet and the platform to deliver thorough summaries on complex topics. Aurora produces photorealistic images in under five seconds. Beta video generation offers clips from six to fifteen seconds.

Models: Grok 3 · Grok 3 Mini · Grok 4 Heavy
SuperGrok $30/m · Heavy $300/m
Grok 4 Heavy: 50,7% Humanity's Last Exam

SuperGrok Heavy, at 300 dollars a month, introduces Grok 4 Heavy: a multi-agent system that is the first AI model to break 50% on Humanity’s Last Exam, with 100% on AIME 2025 and 96.7% on HMMT 2025. Context up to 256K+ tokens, with specialised modes reaching 2 million.

Perplexity — Pro

Perplexity Pro, at 20 dollars a month, adds Pro Search: a research mode that reasons in multiple steps, asks clarifying questions and synthesises information from dozens of sources. Every answer includes numbered citations with direct links to original sources. Spaces lets you organise research into persistent thematic collections with custom instructions.

Pro Search multi-step · Citazioni inline numerate
Spaces collaborativi · Upload documenti
Pro $20/m · Enterprise $40/utente/m

For businesses, Enterprise Pro at 40 dollars per user per month offers Shared Spaces for team collaboration. Enterprise Max at 325 dollars includes Perplexity Computer, an agentic system that unifies 19 different AI models. The limitation mirrors its strength: Perplexity excels in research and synthesis but is not designed for creating long-form content, complex code or multimedia material.